For many consumers, Foursquare was an app to assist in their humblebrags about the cool places they’d visited. They changed the game in social literally by making gamification mainstream with their rewards of badges and mayorships.Yet recently they announced a major rebranding. Gone are the days when their focus was to get you to “check in” at exotic locales around the world. Their new focus is to help you find the best places near you which makes them more closely aligned with other apps in the local search and social sandbox.
If you were a check-in-aholic you still need not fear. Earlier this year they launched a check-in app called Swarm that is meant to work alongside Foursquare. As a Foursquare early adopter, I must admit that it’s interesting to see your favorite app’s and social networks grow up and evolve to something different than their original intent. Yet, it’s not the first time this has happened. Remember when Facebook was a platform for college aged students to stay in touch?
Overall, I think the rebrand of Foursquare is a smart move. Although they have lost a bit of their unique edge with the separation of check-in and suggestion functionalities, they seem to be in a better position in the overall local space with their new outlook. In terms of big data they’ll be a rising star as their new position allows them to capture even more information about your movements than before.
The cherry on top of the sundae is their new branding and logo. I noticed it for the first time this week when my app updated. It’s striking and the F in Foursquare takes the form of a location pin. I see what you did there Foursquare! Overall I’m interested to see how these changes affect the local/search/social game. What are your thoughts on the recent changes made by Foursquare?