Hard Work + Talent = Success

Ashley Baxter is a digital marketing executive with nearly a decade of experience driving success and innovation in digital strategy. Her focus is building and growing brands through marketing, communications, and technology.

She has proven her ability to help companies reach their target consumers through social, search, online media, and enhanced customer experiences.

Ashley is accomplished in providing ecommerce and in-store results for B2B and B2C organizations. She has served industries such as fashion, telecommunications, financial, electronics, and semiconductor.

AT&T Inc. – Cricket Wireless Brand

Head of Social Media

Providing strategic direction and leadership for internal staff and 3 social media agencies as we shape the brand voice for new Cricket. Evangelist for social needs with internal partners such as marketing, IT, customer care, and product.

  • Generated 60+ million brand impressions in less than 12 hours on new Cricket launch day to support brand awareness
  • Executed emotionally driven pre-launch campaign, Mission Smile, which received a Guinness World Record and coverage on the Tonight Show with Jimmy Fallon
  • Launched first hyperlocal social media campaign in US telecom
  • Oversaw content and transition of 50+ social channels during brand merger


Digital Marketing Manager - SEO

Directed tactical operations and strategy for search engine optimization and local search initiatives during website migration. Built short and long term plans for excellence in search throughout marketing, merchandising, and web teams.

  • Generated a 15% increase in first page Google rankings, 19%  increase in revenue, and 53% increase in traffic prior to peak holiday season
  • Quantified value of requested site enhancements to increase their  prioritization in the IT development cycle
  • Established new reporting foundation to provide insights for stakeholders that sparked positive change in legacy processes
  • Served as SEM representative on the Attribute Governance Committee
  • Oversaw SEO performance and best practice implementation during site migration to new platform
  • Provided search strategy for celebrity partnerships such as Emeril, Ellen DeGeneres, and Martha Stewart
  • Maintained vendor relationships including negotiation of contracts, reconciliations, and renewals


One Technologies, LP

Product Management

Built and executed niche strategies in social media, content marketing, and reputation management. Took ownership of product enhancements and email distribution to improve customer experience and bounce rates during the purchasing cycle.

  • Increased impressions by 125%, site traffic by 60%, and grew sales in the U.S., Canada, and UK through blogger outreach and content marketing
  • Successfully resolved 95% of customer complaints voiced through all online channels by establishing a social media care program
  • Managed fulfillment and reconciliation for product data costs of $1.75 million monthly
  • Executed the distribution of transactional and marketing emails for over 200k customers and created best practices for customer touch points
  • Analyzed usability tests to find opportunities for user experience optimizations on site
  • Protected the online reputation of 10 brands with search engine results page (SERP) defense strategy

TTI, Inc. – A Berkshire Hathaway Subsidiary

Search Engine Marketing Analyst

Introduced executive leadership to website analytics and brand focused social media opportunities. Executed daily needs in website maintenance, paid search, and content development.

  • Optimized site content to increase first page rankings and unique visitor traffic by 30%
  • Lead integration of the company’s first enterprise web analytics tool, Omniture, and established reporting cycle for leadership
  • Managed PPC campaigns for 30 co-op marketing partners with an annual spend of $360,000
  • Launched social media training series for executive staff and sales team to strengthen relationships with both customers and vendors
  • Oversaw internship program with Texas Christian University

Texas State University

San Marcos, Texas

Completion of Bachelor of Arts in Mass Communication with specialty in public relations.

Kukulcan Educational Spanish Community

Cuernavaca, Morelos, Mexico

Completion of Certificate of Proficiency in Intermediate Spanish with social work credits.

Aug 12th, 2014

Foursquare Rebranded – Like It or Leave It?

For many consumers, Foursquare was an app to assist in their humblebrags about the cool places they’d visited. They changed the game in social literally by making gamification mainstream with their rewards of badges and mayorships.Yet recently they announced a major rebranding. Gone are the days when their focus was to get you to “check… read more

Jul 5th, 2014

Cross-Network Promotion For Social Success

Most brands that engage in social are active on at least 2-3 different networks. That means they are challenged with managing multiple communities that may like to digest content differently. The good news is that with a little bit of cross-network promotion, they can leverage their various channels to fuel faster community growth and stronger… read more